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  I haven’t blogged in a couple of months and for good reason. I’ve been working on a business book that, as my mentor and business coach describes, is my “life’s work.” The manuscript is [...]

Five years ago, I had an interesting conversation with a cartoon designer about the challenges of promoting a service in an information-saturated market. At that time, Facebook, Twitter, Flickr [...]

There’s no doubt about it – the primary asset of most service-based businesses is their knowledge. That knowledge or “secret sauce” can be captured, financially leveraged and [...]