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Obscurity will kill any business. No matter how great your products or services are, if enough people don’t know about them and patronize your business, then it won’t matter. The odds appear to be stacked against small businesses in increasing their visibility. How can they compete against their larger, more established competitors when they have limited budgets for advertising, branding, and publicity?
That’s where Colt Briner comes in. As the Founder and virtual Chief Marketing Officer of Scrappy AF Solutions, he levels the playing field for small businesses through digital marketing strategies. Small businesses don’t need to have budgets fit for Super Bowl ads to become formidable competitors.
Instead, Colt argues that through creativity, ingenuity, and some grit work, smaller companies can “put some stank on it” and leverage free and low-cost digital technologies to revolutionize their marketing processes. As a former professional magician, he quickly learned the formula for attracting customers – engagement, communication, and entertainment.
Now, he combines those skills with his experiences as a startup executive in growing a business to a $1 billion valuation. In this episode, Colt shares six digital marketing technologies that startups and emerging small businesses can leverage to build, manage, grow, and scale their exposure. He also shares additional tools to support your company’s back-office operations in executing these strategies.
There’s no need to go rogue in your marketing efforts. Go digital instead and discover how your company can concoct its own magical potion for transforming its marketing team, processes, and technologies from scrappy to smooth.
