Operations refers to the activities that take place to keep your business running. It involves the planning, tracking, and improving the “back office” activities necessary to deliver products and services to your customers or clients.
Business infrastructure is a system for linking the people, processes, and tools necessary to build, grow, and scale a business so that it is repeatable, profitable, and sustainable.
Watch this video for more detailed explanation:
Or, you can listen to this podcast episode.
If your company is growing, especially if it’s growing fast, then you need to hire more people to help you keep up with demand. When those people are hired, they need to know what to do and how. Business infrastructure provides the foundation for removing guesswork (and high turnover) by offering job descriptions, organizational charts, work space plans, records management systems, and processes – all of which are necessary to create a level of transparency and maintain the quality of your product or service.
Watch this video for more detailed explanation:
Or, you can listen to this podcast episode.
Business infrastructure is necessary for any company, regardless of size or industry. However, most businesses don’t invest in it (to their detriment). That’s why we here at Equilibria focus on those companies that are serious about and committed to scaling.
Watch this video for more detailed explanation:
Or, you can listen to this podcast episode.
The best time to invest in business infrastructure is somewhere between your company’s inflection point and tipping point. A positive inflection point happens when your company starts to enjoy a steady increase in visibility. It’s at that moment, when you can hedge your bets that the visibility will continue and, having foresight, you want to put some structure in place before things get chaotic!
The tipping point happens when your company’s visibility goes into overdrive. Suddenly, your company no longer relishes in obscurity, but has a very different problem – more attention and business than it has the capacity to handle.
Watch this video for more detailed explanation:
Or, you can listen to this podcast episode.
Business infrastructure spans the entire back office of your company. The “back office” refers to those activities that describe working “in” the business to drive results internally for your team and externally for your customers. In that regard, business infrastructure also covers the customer-facing sides of your company as well such as Sales and Customer Success.
Watch this video for more detailed explanation:
Or, you can listen to this podcast episode.
There are a number of ways. Obviously, we’re biased, so we’re going to recommend that you use our Kasennu™ methodology as a tried, tested, and proven framework for creating business infrastructure. You can do this work yourself or you we can act as a guide to develop a customized plan for you. Behind the Façade: How to Structure Company Operations for Sustainable Success is the definitive book on business infrastructure. In fact, it’s the world’s first book written exclusively about business infrastructure for small businesses. If you’re looking for a D-I-Y approach, then this is a must-read!
Keep in mind, it all starts with a conversation. Book a 15-min complementary discovery call and we’ll point you in the right direction!
Business infrastructure is industry-agnostic. With that being said, we typically work with organizations that meet the following criteria:
- Generate $250k or more.
- Operational for minimum three years.
- Need to increase capacity, efficiency, and/or productivity, and
- Growing fast! Struggling to keep pace with demand.
There are exceptions. For example, if your company is in startup phase, but is well-funded and expected to scale rapidly, then we can help out!